Malibu is an affluent beach city in Los Angeles County, California. As of the 2010 census, the city population was 12,645. Malibu consists of a 21-mile strip of prime Pacific coastline. Nicknamed "the 'Bu" by surfers and locals, the community is famous for its warm, sandy beaches, and for being the home of many Hollywood movie stars and others associated with the entertainment industry. Signs around the city proclaim "27 miles of scenic beauty", referring the Malibu's original length of 27 miles (43km) before the city was incorporated in 1991.